A bartender created RitaRIms when she was tired of the salt not sticking to the rim of the cup. Now you get the flavor of the rim with each sip and no mess on your mouth. Plus each flavored rim lasts 3-4 drinks per serving. Now there's no more mess or hassle of rimming cups for your favorite beverage. Let Rita Rims increase your profits. Your customers will love them. Perfect for parties, holidays, lake, pool, etc. They aren't just for Bloody Mary's. Great for beer, mango margarita's and anything you like to drink with a flavored rim.