Wake up your tastebuds with the bold flavors of NM Piñon Coffee and spicy red chile! Warm, smoky notes will give your palate a jolt and elevate your steaks, pork chops and roasted chickens. One bite and you'll agree, this rub is the perfect blend! This coffee forward rub is low in sodium and sugar. An excellent addition to the health-conscious griller's seasoning arsenal!