3x Strength Dark Milk Chocolate. Like drinking a 55% chocolate bar. Instant hot chocolate made with real cocoa and whole milk powder. No creamers. Just add hot water to get a true chocolate. Most Americans prefer a strong plain milk chocolate taste. But this is more distinct and sophisticated than standard milk chocolates. Call it an upper Medium strength chocolate. It's also creamy for people who aren’t serious chocoholics. Sometimes one just wants an American-style chocolate. 12 Oz bag has enough for 7 full strength cups Recipes on website