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VERITAO is my response to my struggles with Vitiligo. We aim to reform the skincare industry in 2 ways: 1. Change the purpose of skincare - from the pursuit of an aesthetic to a grounding, mindfulness ritual providing calm and balance. 2. Change the design of personal care products - from overcrowded product shelves to a curated set of highly researched, powerful, reusable essentials. 1. We exist to change skincare's purpose from a pursuit of an aesthetic to a mindfulness practice. This purpose is informed by my own personal struggles with my Vitiligo, which started around 5. It made me angry and resentful towards my appearance, I constantly dreamt of looking “normal”, whatever that meant. In speaking with 60+ people before starting the brand, this anxiety is common in many of us to varying degrees. Our skin is a work in progress to address – your acne, your scars, your wrinkles – all things to be “fixed”. We aim for the façade of our bottle to serve as a gentle visual reminder for the user to slow down, breathe, and find calm in their skincare retreat rather than associating skincare with an anxiety-inducing pursuit of a 'perfect' aesthetic. 2. Instead of bloated product sets pushed in single-use plastics, we craft curated reusable essentials - we offer compostable refills for our glass bottles, a first-of-its-kind tech in North America. The pouches, made of wood cellulose and biobased polymers, can be tossed in home or community composts and decompose within 32 weeks.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Cindy Davenport, owner of Floral Studio & Gift Designs by Cinport in Florida, USA
Cindy Davenport, owner of Floral Studio & Gift Designs by Cinport in Florida, USA
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
Unlock wholesale pricing
VERITAO is my response to my struggles with Vitiligo. We aim to reform the skincare industry in 2 ways: 1. Change the purpose of skincare - from the pursuit of an aesthetic to a grounding, mindfulness ritual providing calm and balance. 2. Change the design of personal care products - from overcrowded product shelves to a curated set of highly researched, powerful, reusable essentials. 1. We exist to change skincare's purpose from a pursuit of an aesthetic to a mindfulness practice. This purpose is informed by my own personal struggles with my Vitiligo, which started around 5. It made me angry and resentful towards my appearance, I constantly dreamt of looking “normal”, whatever that meant. In speaking with 60+ people before starting the brand, this anxiety is common in many of us to varying degrees. Our skin is a work in progress to address – your acne, your scars, your wrinkles – all things to be “fixed”. We aim for the façade of our bottle to serve as a gentle visual reminder for the user to slow down, breathe, and find calm in their skincare retreat rather than associating skincare with an anxiety-inducing pursuit of a 'perfect' aesthetic. 2. Instead of bloated product sets pushed in single-use plastics, we craft curated reusable essentials - we offer compostable refills for our glass bottles, a first-of-its-kind tech in North America. The pouches, made of wood cellulose and biobased polymers, can be tossed in home or community composts and decompose within 32 weeks.
