About iuju

Inspired by the lack of colorful, sustainable, and gender-neutral options, Iuju creates playful, organic garments using eco-friendly materials and inks. All pieces are produced in small batches to reduce waste, with unique hand-numbered labels and local, ethical production in the USA. Our designs prioritize comfort and quality, ensuring babies can express their uniqueness while supporting a sustainable future.🌿🌞🌈🫶 Our pieces are made from 100% organic cotton and printed with eco-friendly inks, making them biodegradable and non-toxic, ideal for sensitive baby skin. Additionally, we use buttons made from Corozo, a natural product that comes from the seed of a palm tree. It is OEKO-TEX certified and does not contain any toxic ingredients. Plus: their production is sustainable too! No trees are ever cut down to extract the seeds 🌴🌰 🙌 Creating gender-neutral clothes and accessories is not only a way to erase gender labels, but also to be more inclusive by acknowledging that differences don’t exist in the eyes of our little ones, who are just babies and toddlers. The positive outcome of this decision is that it allows for sharing and inheriting without limitations, giving the products a longer life. ♻️💛 Last but not least, iuju pieces feature HAND-NUMBERED labels. This approach not only underscores the limited quantity of items in each collection and their uniqueness, but also adds a special touch to our creations. ✨ Read their story