About Icon Eyewear Europe BV

We design, produce and market reading glasses for the European market, nothing else, we breathe readers. No wonder our collections have proved to seriously outsell competitors, store data shows this time after time. Readers are a necessity but we transformed the ‘I must’ into ‘I want’. Over 50% of the population is over 40 years so take a look at your store, do you tap into this market? Do you truly service this enormous target group? Have you already transformed from “must have” to “want to have”?Read their story