About Holy Crap

HOLY CRAP – Real Food for a Better Gut & a Better Day HOLY CRAP began with a focus on simple, nutrient-dense food designed to support everyday wellness and digestive health. Built around high-fiber, plant-based ingredients, the concept gained national attention after appearing on Dragon’s Den, leading to immediate success and over $1 million in online sales within days. It remains one of the most successful brands to emerge from the show. Today, HOLY CRAP is proudly sold in over 800 retail locations across Canada, making clean, functional nutrition widely accessible nationwide. At its core, HOLY CRAP delivers high-fiber, plant-based superseed cereals designed to support gut health. A healthy gut helps support a healthier body and a happier mind. The product line offers something for everyone, from simple, clean blends to lightly sweetened options. All products are organic, gluten-free, kosher, plant-based, and non-GMO, staying true to clean-label standards. Each blend is built around three powerful ancient seeds, chia, buckwheat, and hulled hemp, known for their dense nutrition, sustained energy, and digestive benefits. These superfoods work together to help fuel your day naturally. HOLY CRAP is more than cereal, it’s everyday nourishment designed to help you feel your best from the inside out.Read their story