About Parasuco USA Ltd.

Parasuco Jeans is a global fashion brand that owes much of its success to its constant creative renewal. A true pioneer in the denim industry, the brand developed stretch denim sandblasting techniques and was the first to introduce acid wash jeans in Canada more than 45 years ago. Today, Salvatore Parasuco remains the driving force behind his namesake label. He scours the world for refined finishes and innovative washing techniques, fueled by an ever-present passion and devotion to the art of denim. Our impeccable collections and designs continue to be at the forefront of the denim world.Read their story