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ABOVE’s story started when the shareholders noticed an opportunity to win a relevant share of the market by delivering a different concept to customers, offering a high-quality product at affordable prices. Since its creation in 2018, the Brand is presenting a massive growth (208.1% CAGR 18-20) and already figures as a market leader. ABOVE adopted aggressive branding & marketing strategies to boost is growth and become a top-of-minf personal care brand, sponsoring important TV shows and sport events in order to be noticed by its customers. The brand has a strong competitive positioning provided by a “multi-niche” strategy allied with high- quality products offered ar affordable prices.
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Unlock wholesale pricing
ABOVE’s story started when the shareholders noticed an opportunity to win a relevant share of the market by delivering a different concept to customers, offering a high-quality product at affordable prices. Since its creation in 2018, the Brand is presenting a massive growth (208.1% CAGR 18-20) and already figures as a market leader. ABOVE adopted aggressive branding & marketing strategies to boost is growth and become a top-of-minf personal care brand, sponsoring important TV shows and sport events in order to be noticed by its customers. The brand has a strong competitive positioning provided by a “multi-niche” strategy allied with high- quality products offered ar affordable prices.