About Howard's

I created Howard's about 20 years ago when I inherited the family shop, rue d'Amsterdam, in central Paris. But at that moment, I didn't start in the world of the shirt and tie. I was barely 16 when I started my very first job at BMW. I think that the way of working and my love of research and development come from the automotive industry. After two years at BMW as a blue collar, I was contacted by Ferrari and it was at that time that my passion for shirts and ties started. Why? At that time, I didn't have a shirt and tie to match for an interview. Within the French market, it was very complicated to find quality shirts and ties. The ties of the other candidates did not touch me either. I told myself, at that very moment "I therefore have to make them myself". That's how my adventure started. I started by making some tie prototypes in my bedroom and selling them. I started by importing a large sewing machine from the United States. My parents were going crazy because I was sewing my ties from 11pm to 1am. She made the floor of our apartment tremble. After my nocturnal (and noisy) confections, I offered my ties in salons, and sold them in shirt shops. When I inherited my parents' shop, I decided, without thinking, to get into the shirt industry and go even further in the development of my ties collection. BMW has brought me a lot of precision, awareness, thoroughness and I have used it since the beginning of my career. Read their story