About Sort of Coal

For centuries, artisans in Japan’s Wakayama region have turned oak branches into Binchotan, a type of activated charcoal known for its purifying properties and its white hue, earning it the name “White Charcoal.” Our infatuation with Binchotan began two decades ago, when we discovered the material while traveling through Japan. We’ve since embarked on a 100-year mission to spread its benefits to the world. That, combined with the “less is more” mantra of our Danish design, allows us to positively influence people through sensible, well-made products. We start by sourcing the finest eco-friendly Binchotan, test it in accordance with the highest European standards, and turn it into purifying products for the air, water, and body. Over the last ten years, Sort of Coal has become an ever-evolving looking glass to life, nature and purity— as if the three were never distinct. The company was founded in 2008 by Pernille Lembcke and is currently owned by her and Gregoris Kalai.Read their story