We, as human beings, thrive on REAL food. It sounds simple, but the food industry has lost its connection to nature, leaving us with snack options filled with inflammatory seed oils, refined sugars, incomplete plant protein, and not-so-"natural" flavors. In a world where everyone is obsessed with macros and calories, we value ingredients over everything. We created PRIMA to return to our roots. We believe in movement, grounding, community, and, most importantly, eating the nutrient-dense, bioavailable foods our ancestors evolved to eat. Stop counting calories, start reading ingredients.
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We, as human beings, thrive on REAL food. It sounds simple, but the food industry has lost its connection to nature, leaving us with snack options filled with inflammatory seed oils, refined sugars, incomplete plant protein, and not-so-"natural" flavors. In a world where everyone is obsessed with macros and calories, we value ingredients over everything. We created PRIMA to return to our roots. We believe in movement, grounding, community, and, most importantly, eating the nutrient-dense, bioavailable foods our ancestors evolved to eat. Stop counting calories, start reading ingredients.