About KOOSHOO

Here's something most people don't know: conventional hair ties are made from plastic that's damaging to hair — lycra, elastane, polyester. They generate friction against the hair cuticle with every use, causing frizz, breakage, and over time, the kind of follicle stress that contributes to thinning. Your customers are spending real money on hair care. Their hair tie shouldn't be working against them. We started KOOSHOO because we knew there was a better way. Plant-based hair accessories made from certified organic cotton and natural tree rubber — gentler on hair, built to last, and made by people we actually know and trust. A Fairtrade-certified facility run by nuns in South India. A third-generation family business in Japan. Real humans that obsess over quality and design. The products back it up: 2–5x stronger than leading brands in lab testing. 5,000+ five-star reviews. Proven sell-through at national grocers, boutiques, zero waste stores, gyms, studios, hair salons, and more. KOOSHOO customers return for more and almost always tell their friends! KOOSHOO means "feeling good" in the language of Norfolk Island, a small island in the South Pacific where we're based. That's what we're here to deliver. For your customers, for the planet and for you. In every KOOSHOO product you'll get best-in-class style. hair health. quality, and ethics. No compromise.Read their story