Roxy's Little Black Book of Tips and Tricks: the No-bullsh*t Guide to All Things Pr, Social Media, Business and Building Your Brand. The no-bullsh*t guide to all things PR, social media, business and building your brand. The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work. Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Product Category: Mind Body Spirit Artist/Author: Roxy Jacenko