About Axis Toys & Gifts

Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand in the toy, gift, and lifestyle markets sourced from Scandinavia, Germany, Spain, and China. Our quality product range is primarily niche-oriented, with each product bringing a very strong point of difference to its category. Axis Toys is the exclusive distributor in Australia and New Zealand for Lundby, Sassi, Micki, Hess, byAstrup / Mama Memo, Plasto, Swim Essentials, Skrallan, Kruselings, and Yogi Fun. We work closely with our suppliers to bring an appropriate offering to market and initiate new developments where appropriate. We are also the developers of the ColourAway and Scribbla brands and co-founders of the in-wood range and Imagine That education range, and Lola and Bear nursery range. Axis Toys also acts as the agent for the premier plush brand Steiff in Australia and New Zealand, and also represents My Big Moments Books, SunChild and Stellavan and Papa. AXIS has an active publicity and social marketing campaign. This allows us to work alongside our customers to provide further tools to leverage their exposure. All our suppliers’ products conform to the latest safety standards, and we can supply disclaimers for each supplier to verify this fact. Read their story