The taste dreams are made of. Inside a smooth creamy Hojicha truffle lies a glorious liquid centre. Burst through, and you’ll discover the soft caramel notes of this gently roasted green tea from Uji. 100% Natural. Soya Free. Gluten Free. Direct Trade. Ethically sourced - Direct Trade. Being a cocoa farmer himself, Willie puts the farmers at the heart of how he does business, buying all his cacao Direct Trade, paying a higher price premium than Fair Trade. Willie Harcourt-Cooze, cacao farmer, pioneer and chocolate fanatic, has redefined how millions of people worldwide think about chocolate. He started out buying a cocoa farm in Venezuela 20 years ago, and set up the UK’s first artisan ‘bean to bar’ chocolate factory in 2008.