Let's talk matcha. The good matcha—high quality, fresh, vibrant, best flavor—is produced on a small scale. Matcha is an art. It's labor intensive, delicate and requires a lot of skill. While larger matcha suppliers have the capacity for more volume, they often compromise on flavor and quality. Our First Flush Ceremonial Matcha comes from several small producers in 3 major tea growing regions of Japan—Kyoto, Kagoshima, & Shizouka, Japan, all dedicated to their craft. We select each matcha based on their similar flavor profiles: fresh, smooth, and toasty matcha with a clean finish. 30g Origin: Kyoto Technique: shade grown, freshly milled Farm Type: Small family farm Tasting notes: Toasty, buttery, smooth 100g Origin: Kagoshima Technique: shade grown, freshly milled Farm type: family farm Tasting notes: Nutty, silky, fresh 1kg Origin: Shizouka Technique: shade grown, freshly milled Farm type: family farm Tasting notes: Earthy, nutty, smooth