About Essential Designs London

At Essential Designs London, we try to bring the spirit of traditional India into Clothing & Home Furnishings which keep the handcrafted magic alive but are affordable to everyone to appreciate in their homes. Our products range from up north Kashmir to Western India Rajasthan & Gujarat! We specialise in Kantha bedspreads throws, winter blankets, winter wraps, textile wall decor, sustainable upcycled Silk Kimonos, cushion covers, meditation cushions, handloom rugs, floor Essential Designs London was born from the shared dream of two women, Minnie and Devi, to weave heritage into modern design. Rooted in India and refined in London, our brand celebrates the quiet luxury of small-batch creation — where every piece carries the spirit of the hands that made it. We collaborate with artisans across Jaipur and beyond, honouring age-old techniques like Suzani embroidery, hand block printing, and quilting. Each collection reflects our belief that true beauty lies in intention — in fabrics that breathe, colours that tell stories, and craftsmanship that connects. As a women-led brand, sustainability is our essence. We work ethically, source naturally, and design consciously — creating timeless pieces that bring culture, comfort, and meaning to every home and wardrobe. Spirit of Purpose. Crafted with Heart. 🌸Read their story