Lecka wholesale products

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About Lecka

Lecka was founded with a mission to bring natural, performance-enhancing nutrition to athletes who value both quality and sustainability. The idea behind the brand began in Vietnam, where the founder, Markus, saw an opportunity to create a unique energy solution using the abundance of tropical fruits and natural resources available locally. Lecka's journey started with a desire to stand out from the mass-produced energy products on the market, many of which rely on artificial ingredients. Instead, Lecka focuses on real food nutrition, sourcing ingredients directly from local farms and ensuring that they are processed and packaged quickly—often within just 18 hours. The brand initially faced the challenge of balancing between expanding into the snack industry or doubling down on the endurance nutrition market. Ultimately, Markus and his team decided to stay true to their roots, embracing the endurance world and connecting deeply with athletes in sports like trail running, triathlon, and ultra-running. Markus’ vision was not just to create another energy product but to develop something that is easy to digest, natural, and free from gastrointestinal issues that many athletes face. By using local fruits like bananas, passion fruits, and mangoes, Lecka has tapped into the fresh and nutrient-rich resources of Vietnam. The brand quickly gained momentum by working closely with local communities, athletes, and retail partners, ensuring they created products that meet the real needs