About IDENTITY LINGERIE

IDENTITY LINGERIE is a socially responsible, family-run UK brand founded by Igor and Diana in 2017, committed to creating ethically handcrafted garments. The couple’s journey initially began in Surrey, with their passion for fashion being inherited from their mothers, both of whom were talented seamstresses. Leading by example, our mission is to inspire people to embrace confidence, fostering a transformative journey of self-acceptance and boundless self-love. Our desire to spread confidence and self-love lies in our empowering social presence, inspiring packaging and diverse size selections, with custom options available to be tailored to fit any measurements. Caring equally about our customers and the importance of minimising our environmental footprint, we implement practices like slow fashion, on-demand production and zero-waste manufacturing, allowing us to contribute to a more sustainable future. All our ethically handcrafted lingerie and nightwear pieces are brought to life by a team of highly skilled artisans. With an intense passion for their craft, they ensure that each product reflects their exceptional artistry and our brand’s values.Read their story