The COW style was created somewhere between Bangkok, Singapore and the Gili Islands. On a trip around the world in 2011, the three founders Christian, Oliver and Wolfgang not only let their minds wander, but also their thoughts: Life, actually, should always be that way. Free, carefree, full of possibilities. The feeling was born. Now it was time to capture this feeling in order to always have it with you. What followed was a lot of bureaucracy: Austria is not a deserted island in Southeast Asia after all. It was worth the effort: An own company that is not only business for the boys, but also passion. The hammocks were swapped for office chairs - by no means a bad swap. COW has created a branch in their hometown of Graz that has enough space for everything: crazy ideas, beautiful jewellery, detailed accessories and a lot of hard work. The sunsets on your own terrace compensate for such overtime. Some time has passed since the world tour, a romantic idea has become a reality that is more beautiful than any dream on some days. Because the COW style quickly made many friends and has become an integral part of the creative scene. More and more steps are being climbed, new projects are being tackled - but one thing remains the same: COW stands for the brand with their name, faces and friendship. A trendy label with passion, professional and passionate.