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Our five senses define the very edges of human consciousness and experience. Of all our senses, smell has the most direct pathway to the brain and can tap into deep emotion and memory. Like poetry, fragrance can transport you to another time and place in an instant. Through scent you can change your reality. SYD is a fragrance project that explores these transformative effects of scent on the mind and body. We view this as a realm in which to play. Our scents invoke imaginary worlds, both strange and familiar. We welcome you to explore.
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Our five senses define the very edges of human consciousness and experience. Of all our senses, smell has the most direct pathway to the brain and can tap into deep emotion and memory. Like poetry, fragrance can transport you to another time and place in an instant. Through scent you can change your reality. SYD is a fragrance project that explores these transformative effects of scent on the mind and body. We view this as a realm in which to play. Our scents invoke imaginary worlds, both strange and familiar. We welcome you to explore.