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Couple Madi & Sam, based in Melbourne, Australia, designed and created the Aura Wrap range. The idea started from the endless readjusting of a big, heavy, wet towel wrapped around the midsection. It seemed so unnecessary and unrefined. Why does having a towel wrapped around you have feel like it could slip off at any moment, and why can’t you lounge around in a towel? We workshopped the idea, something cute, elegant and luxurious, yet practical and light weight. The concept of the AURA began. AURA is the partner of every woman’s morning routine, a home essential, a holiday must, a loungewear necessity. The AURA Wrap was created for lux practicality, to wrap you with the right energy and allow your Aura to glow bright every single day. Having designed, prototyped, sampled, sampled again (and again!), we finally got it right and brought our vision to life. We hope you love your AURA Wrap and Crown as much as we do! We believe in environmental sustainability and social responsibility. AURA uses no plastic in its packaging and donates 1% of its profits to charities protecting our environment and human rights. Domestically in Australia, all orders are packed in biodegradable satchels.
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Unlock wholesale pricing
Couple Madi & Sam, based in Melbourne, Australia, designed and created the Aura Wrap range. The idea started from the endless readjusting of a big, heavy, wet towel wrapped around the midsection. It seemed so unnecessary and unrefined. Why does having a towel wrapped around you have feel like it could slip off at any moment, and why can’t you lounge around in a towel? We workshopped the idea, something cute, elegant and luxurious, yet practical and light weight. The concept of the AURA began. AURA is the partner of every woman’s morning routine, a home essential, a holiday must, a loungewear necessity. The AURA Wrap was created for lux practicality, to wrap you with the right energy and allow your Aura to glow bright every single day. Having designed, prototyped, sampled, sampled again (and again!), we finally got it right and brought our vision to life. We hope you love your AURA Wrap and Crown as much as we do! We believe in environmental sustainability and social responsibility. AURA uses no plastic in its packaging and donates 1% of its profits to charities protecting our environment and human rights. Domestically in Australia, all orders are packed in biodegradable satchels.