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Wimp started when Matthew (the Big Wimp), untethered mentally from burnout, finally left a 20 year career hustling for clients across hundreds of creative projects. It was just the space he needed to go after a dream he'd been brewing up. He'd given up caffeine and was wildly unsatisfied with the decaf options out there. He wasn't alone, customers are searching for a better tasting, no toxic-chemical decaf, and they need a brand to run to wiht open arms. Wimp is that brand! A company built on the idea that we don't have to sacrifice our one human life on the alter of hustle to pursue our dreams. Truly this is what we call the decaf life. One day at a time, doing less, but better. Now we've got three great roasts and more on the way all the time. Our cafe and grocery partners are so thankful to finally have a great decaf option for their customers.
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Unlock wholesale pricing
Wimp started when Matthew (the Big Wimp), untethered mentally from burnout, finally left a 20 year career hustling for clients across hundreds of creative projects. It was just the space he needed to go after a dream he'd been brewing up. He'd given up caffeine and was wildly unsatisfied with the decaf options out there. He wasn't alone, customers are searching for a better tasting, no toxic-chemical decaf, and they need a brand to run to wiht open arms. Wimp is that brand! A company built on the idea that we don't have to sacrifice our one human life on the alter of hustle to pursue our dreams. Truly this is what we call the decaf life. One day at a time, doing less, but better. Now we've got three great roasts and more on the way all the time. Our cafe and grocery partners are so thankful to finally have a great decaf option for their customers.