Sweet William Designs wholesale

Top Shop

Delivers by Jun 1-10

About Sweet William Designs

Welcome to the charming world of Sweet William. British designed gifts and homewares inspired by founder Emma Wood’s beloved four-legged friend, William the Black Labrador. The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead. Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William’s Black Labrador mug and now featuring a growing variety of popular breeds and products. Sweet William are all about celebrating people’s love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday. The Sweet William girls personally check and pack every single order so you can always be assured of the quality and service you will receive. We hope you enjoy shopping with Sweet William!

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Ratings and reviews

Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.

5.0

Brand rating (44 reviews)

5.0

Product quality

5.0

Fulfillment

5.0

Communication

Love sweet William tags, really good quality and fun designs. Ordered some toys too and the quality of these was equally good.

May 27, 2026 • Alan • Southend-on-Sea, United Kingdom

Purchased products:

Purchased product: Dog ID Breed Name Tag - Border Terrier

Purchased product: Dog ID Name Tag - "Escape Artist"

Purchased product: Dog ID Name Tag - "Future Crufts Winner"

Purchased product: Dog ID Name Tag - "Have Your People Call My People"

Purchased product: Dog ID Name Tag - "I Just Met You This Is Crazy"

Purchased product: Dog ID Name Tag - "I Still Live With My Parents"

Purchased product: Dog ID Name Tag - "I'm Kind Of A Big Deal"

Purchased product: Dog ID Name Tag - "I've Misplaced My Humans"

Purchased product: Dog ID Name Tag - "Not All Who Wander Are Lost Bit I Am"

Purchased product: Dog ID Name Tag - "Obedience Classes Are For Wimps"

Purchased product: Dog ID Name Tag - "Oh Bugger I'm Lost"

Purchased product: Dog ID Name Tag - "Please Call My Dad PS He's Single"

Purchased product: Dog ID Name Tag - "Please Call My Mum She Will Be Crying"

Purchased product: Dog ID Name Tag - "Talk To The Paw"

Purchased product: Dog Toy - Horatio The Turtle

Purchased product: Dog Toy - Woolliam The Lamb

Stunning products with a truly unique British charm. The attention to detail and the quality of the illustrations are exceptional. Every item feels premium and well-crafted. The variety of breeds available is fantastic. Will definitely be ordering again!

Apr 30, 2026 • Patrycja • Leicester, United Kingdom

Purchased products:

Purchased product: Bookmark - Cockapoo / Labradoodle (Apricot) Dog

Purchased product: Bookmark - Westie Dog

Purchased product: Dog Grooming - Bamboo / Metal comb

Purchased product: Dog Grooming - Bamboo double sided brush

Purchased product: Dog Grooming - Bamboo slicker brush

Purchased product: Dog Grooming - Organic Sleepy Spritz

Purchased product: Dog Grooming - Shampoo

Purchased product: Dog Toy - Tarquin The Dodo

Thank you so much for my lovely Staffy items. They are perfect, beautiful, and so well made. Fast delivery and just the best. Would definitely recommend and will certainly order again. Thank you.

Apr 28, 2026 • Kate • Littlehampton, United Kingdom

Purchased products:

Purchased product: Dog Walking socks - Staffie

Purchased product: Mischievous Mutts Dog Mug - Staffie

Love this product. So comfortable. And they don't slip off when I'm wearing my rain boots.

Mar 26, 2026 • Tanja • Maresfield, United Kingdom

Purchased products:

Purchased product: Dog Walking socks - Black Labrador

Purchased product: Dog Walking socks - Boxer

Purchased product: Hare Countryside Walking Socks

Lovely, high-quality products that are very well presented. Quickly shipped and arrived in good condition. Thoughtfully included a display board with this first order for potential displays. Popular with customers and received many compliments.

Mar 18, 2026 • Mhairi • Thornhill, United Kingdom

Purchased products: