Supernatural wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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New York, NY
Delivers by Jul 16-28
About Supernatural
Supernatural makes cleaned-up versions of your favorite sprinkles, food colors and more. We use colors from plants, responsibly sourced and GMO-free sugar and oils, and other healthier choices to create baking products that are vibrant, vegan, allergy-friendly and safe for all your friends (including furry ones). We like to think of ourselves as an edible art supplies company, and we're on a mission to help creative chefs shine. Supernatural was founded in 2017, is based in NYC, and is female founded and led.
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Ratings and reviews
Relevance
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
4.9
Brand rating (91 reviews)
5
86
4
3
3
0
2
1
1
1
5.0
Product quality
4.8
Fulfillment
5.0
Communication
So so happy to find sprinkles that are adorable AND dye free! I cannot wait to order more! I've been using these for a dye free alternative to the ✨️dot✨️ cakes that are popular now
So so happy to find sprinkles that are adorable AND dye free! I cannot wait to order more! I've been using these for a dye free alternative to the ✨️dot✨️ cakes that are popular now
Jun 24, 2026 • Pixie • GUTHRIE, OK, United States
Purchased products:
We love serving the Super Natural sprinkles to our customers at our ice cream shop! Parents love the fact that they are organic and contain no artificial colors or flavors. We have built up quite a local following with our clean label options.
We love serving the Super Natural sprinkles to our customers at our ice cream shop! Parents love the fact that they are organic and contain no artificial colors or flavors. We have built up quite a local following with our clean label options.
Jun 1, 2026 • Alaina • Orion Township, MI, United States
Purchased product:
Always great products!
Always great products!
May 29, 2026 • Drea • Weatherford, TX, United States
Purchased product:
Absolutely wonderful product and customer service
Absolutely wonderful product and customer service
May 1, 2026 • Jennifer • Lancaster, PA, United States
I love natural ingredients for my baking and Super Natural had those! Amazing 👏
I love natural ingredients for my baking and Super Natural had those! Amazing 👏
Apr 21, 2026 • Vesna • Mamaroneck, NY, United States
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