About Quincy Mae

What began for Kelli Murray Larson in the winter of 2014 as a passion project, inspired by her own children Rylee and Cru, is now an established children’s clothing brand sold in 800+ retail boutiques in 25+ countries. Rylee + Cru Inc. is truly a family business and was co-founded with Kelli’s dad, Kevin Murray, who has 30+ years’ experience in apparel design, production and retail distribution. Kelli welcomed her third baby, Quincy Mae, in 2017. She noticed a gap in the market for quality organic baby essentials and launched her second brand, Quincy Mae, in the fall of 2018. Born from the idea that every occasion is worth celebrating, Kelli + team launched a specialty line of vintage-inspired dresses in November 2020. NoraLee is the newest brand in the Rylee + Cru Collective, close to her heart and family. Together, as a family, they are nurturing the Rylee + Cru brands. We hope that you fall in love with our designs, our style and our commitment to making clothes that your children love to wear. Quincy Mae is an apparel and accessory collection focused on the basics. Using only certified organic cotton, Quincy Mae offers beautiful color palettes, minimal print patterns, and velvety soft fabrics. The line is filled with easy-to-wear silhouettes and everyday basics built to make dressing your child simple and convenient. The minimalist approach to art and prints, combined with soft, wearable colors, will always be the staple design features of Quincy Mae. Read their story