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Second Nature Online

Second Nature Online wholesale

Top Shop

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Delivers by Jul 14-23

About Second Nature Online

Karen Riddick is the founder of Second Nature Online, an ethical company based in Dumfries, Scotland. The company specialises in fabulous, eco-friendly soft furnishings which are made from recycled and sustainable materials. Karen started the business in her spare room with the sale of a single Fair Trade rug, but she now has a registered brand and a team of 6 staff who work out of an old church and a large warehouse. Karen's passion for ethical products stems from a long academic and working career in the field of recycling and environmental policy. The founding of Second Nature Online has been a dream come true because it has allowed the company to put its values into practice. There is close collaboration between Karen and her small team of producers in India. Together, they work on designs, materials and colour schemes. Second Nature Online is proud to be a certified GoodWeave importer and retailer which means that everyone in the network adheres to strict guidelines and standards which prevent the practice of child and bonded labour. So far, it’s been a blast - and incredibly hard work, but there have been some brilliant proud moments. One of Karen's favourite is the appearance of one of their rugs on Dr Who - sitting under the Tardis in Series 10! The journey continues but its a shared one with you! Alongside our suppliers, supporters and customers, everyone can make a difference in promoting the importance of ethical and eco-conscious trade.

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Ratings and reviews

Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.

4.9

Brand rating (114 reviews)

5

108

4

5

3

0

2

0

1

1

5.0

Product quality

5.0

Fulfillment

5.0

Communication

As a new customer, ordering from start to finish has been very smooth and quick! Gorgeous products and great quality. After placing my order, I received it very quickly. Highly recommend.

As a new customer, ordering from start to finish has been very smooth and quick! Gorgeous products and great quality. After placing my order, I received it very quickly. Highly recommend.

Jul 7, 2026 • Kirsty • North Berwick, United Kingdom

Purchased products:

Purchased product: DHAKA Rustic Round Rug Hand Woven Mat with Natural Fibre Indian Jute Flat Pile - Large Medium Small & Runner Neutral Floor Covering
Purchased product: GRETA Blue Bedroom Rug – Soft Herringbone, 70 x 115 cm
Purchased product: GRETA Soft Bedroom Rug Dark Grey Cotton Yarn Herringbone
Purchased product: HUSH Hand Loomed Soft Cotton Rug in Muted Colours
Purchased product: SUNDAR Round Multi Colour Rug Braided with Recycled Fabric

Fast delivery, good communication - thank you.

Fast delivery, good communication - thank you.

Jan 28, 2026 • Halina • Nr Grantham, United Kingdom

Purchased product:

Purchased product: MISHRAN Natural Jute Rug Hand Woven with Multi Colour Braids

Always lovely products

Always lovely products

Sep 23, 2025 • Not

Purchased product:

Purchased product: CHAKKAR PALE Hall Rug Stripe Square Braided Jute Beige White

It couldn't have gone better for my first order with Faire. I will be buying more from this store.

It couldn't have gone better for my first order with Faire. I will be buying more from this store.

Aug 8, 2025 • Barbara • Dunedin, New Zealand

Lovely products

Lovely products

Mar 19, 2025 • Not

Purchased products:

Purchased product: BEKAL Rug Flat Weave Beige Striped Design Cotton and Jute
Purchased product: GRETA Soft Bedroom Rug Dark Grey Cotton Yarn Herringbone
Purchased product: RETEELA Living Room Rug Beige with Natural Striped Design

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