About Smarties

Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America’s favorite candy wafer roll. The company is now led by the founder’s grand daughters, Co-Presidents Sarah Dee, Jessica Dee Sawyer and Liz Dee. Edward opened his first factory in Bloomfield, New Jersey in August, 1949. He proceeded to move the company to Elizabeth, New Jersey in 1959 and finally to Union, New Jersey in 1967. On January 1, 2011, the company changed its name from Ce De Candy, Inc. to Smarties Candy Company. Smarties® are made 24 hours a day in two candy factories located in Union, New Jersey and Newmarket, Ontario. The company produces billions of Smarties® rolls each year.Read their story