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I was inspired to start St. Brown & Co. in part by the desire to have my own brand, and in part by divine intervention when the idea for candles popped into my head just as I was falling asleep on October 24, 2020. I had an idea of the brand I wanted to create for quite some time—a classic, timeless, luxurious business with black and white branding. It wasn’t until that night that I discovered that brand would be a candle business. I bought basic candle making supplies to see if I even liked candle making. My first sweet pea mason jar candle was a success. Time to build the brand. The name St. Brown & Co. was inspired by St. John Knits and Tiffany & Co., two luxury American heritage brands that I really admire. Having interned with St. John Knits twice in college, I was able to see the entire business process from design conception and manufacturing to marketing and distribution. The intricate construction of a St. John knit jacket and design of Tiffany jewelry is truly unparalleled, and I wanted to include aspects of those brands into my own brand name. CASSITY BROWN, FOUNDER + CHANDLER
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I was inspired to start St. Brown & Co. in part by the desire to have my own brand, and in part by divine intervention when the idea for candles popped into my head just as I was falling asleep on October 24, 2020. I had an idea of the brand I wanted to create for quite some time—a classic, timeless, luxurious business with black and white branding. It wasn’t until that night that I discovered that brand would be a candle business. I bought basic candle making supplies to see if I even liked candle making. My first sweet pea mason jar candle was a success. Time to build the brand. The name St. Brown & Co. was inspired by St. John Knits and Tiffany & Co., two luxury American heritage brands that I really admire. Having interned with St. John Knits twice in college, I was able to see the entire business process from design conception and manufacturing to marketing and distribution. The intricate construction of a St. John knit jacket and design of Tiffany jewelry is truly unparalleled, and I wanted to include aspects of those brands into my own brand name. CASSITY BROWN, FOUNDER + CHANDLER
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