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Mom-owned toy startup IAmElemental created the first-ever female action figures designed specifically for girls (and boys!). Launched on Kickstarter, the groundbreaking products were named by TIME Magazine as one of the "25 Best Inventions of 2014" & "Top 10 Toys of 2014.” The Courage figures were 2017 TOTY Finalists for “Action Figure of the Year” & “Rookie of the Year” & the Wisdom figures were 2018 TOTY Finalists for “Action Figure of the Year”. Products include 4” fully articulated female action figures with strong, healthy, realistic body types. Series 1 / Courage: modeled on Joan of Arc, representing Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. Series 2 / Wisdom: modeled on ancient Alexandrian STEM pioneer Hypatia, representing Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion. They are pioneers in the Girl Power market… tapping into the community with a message of empowerment. ... without alienating boys. The action figures are “girl targeted, boy inclusive.” They bring customers… from around the globe via newspapers, broadcast television & social media. But, especially, through word of mouth from satisfied customers. ... who are thoughtful consumers. With their modern design & engineering, IAmElemental’s action figures inspire imaginative, empowering play. No matter their age or gender, everyone finds something to love about the Elements of Power.
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Mom-owned toy startup IAmElemental created the first-ever female action figures designed specifically for girls (and boys!). Launched on Kickstarter, the groundbreaking products were named by TIME Magazine as one of the "25 Best Inventions of 2014" & "Top 10 Toys of 2014.” The Courage figures were 2017 TOTY Finalists for “Action Figure of the Year” & “Rookie of the Year” & the Wisdom figures were 2018 TOTY Finalists for “Action Figure of the Year”. Products include 4” fully articulated female action figures with strong, healthy, realistic body types. Series 1 / Courage: modeled on Joan of Arc, representing Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. Series 2 / Wisdom: modeled on ancient Alexandrian STEM pioneer Hypatia, representing Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion. They are pioneers in the Girl Power market… tapping into the community with a message of empowerment. ... without alienating boys. The action figures are “girl targeted, boy inclusive.” They bring customers… from around the globe via newspapers, broadcast television & social media. But, especially, through word of mouth from satisfied customers. ... who are thoughtful consumers. With their modern design & engineering, IAmElemental’s action figures inspire imaginative, empowering play. No matter their age or gender, everyone finds something to love about the Elements of Power.