About Wood Underwear

WOOD UNDERWEAR® Underwear, shirts and loungewear for men. Admit it: you heard “Wood” & started to rif. Right? We wanted a name to have fun & grow with. Being outdoor people, a link w/beach & ocean sports was natural. It embodies our brand: fun, keep-it-real, aspiration to push further no matter your sport, level or age. It’s also about fashion, or our slightly irreverent take on it. THE OPPORTUNITY • Men need to refresh their underwear drawer more often • Men should think about having a variety of styles in their drawer for a variety of occasions • Starting with great base layers makes everything else feel and look better • More and more men are taking charge of this foundation piece for themselves – hooray! – they are open to the suggestion • Functional luxury and a great add on to other purchases OUR PRODUCT – there is wood in Wood • We focus on amazing fabrics for both our stock and fashion programs in many colors and prints o Modal* (beechtree cellulose)/cotton blend: Great hand, wicking properties, and amazing performance, yet easy care. o Tencel* (wood cellulose)/cotton blend: Super soft, wicking, odor control and temperature control properties with great performance and easy care. Social Responsibility We are proud partners with One Tree Planted and associations that promote active and outdoor lifestyles Our brand brings you in. Our products bring you back. Shop Local. Wood is good.Read their story