
Softies wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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Norcross, GA
Delivers by Jul 16-28
About Softies
The Softies’ story begins in 2005 in Minnesota. After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2006 and began a journey that spans to this day, Dennis knew his fabric would bring comfort to Peggy during the many long nights that lay ahead. Softies was born. Softies Sleepwear grew steadily, and Tim Murphy joined his parents in their small family business in 2008. They officed from the family home, warehoused in the garage, and were vigilant of weather (rain and snow), as outgoing orders continued to build on the driveway. Customers were eager for more products, and soon Softies introduced their Ultra-Soft Loungewear and Luxury Robe collections. Both as a celebration and out of necessity, all three Murphy’s moved into their first warehouse in the fall of 2011. In 2012, Tim stepped into the role of his dad, having learned from the best. Over a decade later, Softies is proud to be keeping its faithful customers luxuriously soft and cozy worldwide. What started in Minnesota as a family business has now become a brand recognized by hundreds of media outlets, including Oprah’s Favorite Thing for 9 consecutive years!
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Ratings and reviews
Relevance
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
4.8
Brand rating (82 reviews)
5
78
4
0
3
1
2
1
1
2
5.0
Product quality
5.0
Fulfillment
4.8
Communication
I have ordered softies for my clients and events many times, and every single order has been quick, efficient, easy to order, and gotten to my office without fuss. Working with the team at Softies has made us keep going back, and we have appreciated what they have done for us. We have ordered their slippers and lounge set, and every piece has had great reviews. I would recommend and will buy again.
I have ordered softies for my clients and events many times, and every single order has been quick, efficient, easy to order, and gotten to my office without fuss. Working with the team at Softies has made us keep going back, and we have appreciated what they have done for us. We have ordered their slippers and lounge set, and every piece has had great reviews. I would recommend and will buy again.
May 29, 2026 • Jennifer • Pennsauken Township, NJ, United States
I love this brand! My customers love the style & quality, shipping is fast and customer service is amazing!
I love this brand! My customers love the style & quality, shipping is fast and customer service is amazing!
May 28, 2026 • Christina • Beacon, NY, United States
We love Softies and have carried them for years! They make such a lovely gift for so many different occasions.
We love Softies and have carried them for years! They make such a lovely gift for so many different occasions.
May 26, 2026 • Kate • Purcellville, VA, United States
Softies sells really well for us! Their loungewear washes really well and our clients love it! The blankets we use in-spa and also retail them--absolutely a staff and client favorite!
Softies sells really well for us! Their loungewear washes really well and our clients love it! The blankets we use in-spa and also retail them--absolutely a staff and client favorite!
May 26, 2026 • Jamie • Hartsville, SC, United States
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