Stroop Club wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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Austin, TX
Delivers by Jun 26-Jul 7
About Stroop Club
It all started out in Holland, where founder Chantal Piët grew up. When she was a little girl, her grandmother, or Oma, introduced Chantal to stroopwafels. Chantal loved the way that the gooey caramel syrup was spread between two waffles - especially when it was heated over a cup of coffee or in the oven. In 2015, Chantal and her husband decided to move to the United States in search of adventure. They realized that sharing stroopwafels with people they met, allowed them to share a little bit of themselves, while they learn more about others. And thus, StroopClub was born. Avid scuba divers and hikers, the pair knew from the beginning that if they wanted to feel good about what they were creating, they would need to make sure they pursued the most eco-friendly business practices. At their core, stroopwafels are an ode to a zero-waste lifestyle. They were created as a use for a Dutch baker's leftover dough scraps. We strive to continue in this ideal and leave as little waste as possible by using repurposed packaging as much as possible and sustainable business practices. We spend our whole lives to make connections to and learn from others. That is why our central value in whatever direction we go, we aim to connect with others and to remain a bridge between cultures, people, and stories. "We hope that our stroopwafels will be a little aid for you to make new connections, share stories and make memories or at least, adds a little sweetness to your day!" - Chantal -
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Ratings and reviews
Relevance
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
5.0
Brand rating (149 reviews)
5
147
4
1
3
1
2
0
1
0
5.0
Product quality
4.9
Fulfillment
5.0
Communication
Incredible flavors and super cute packaging! Their gf/vegan options are mind-blowing as well!! They fly like crazy at our coffee shop and so worth having them on our shelves for both the team and patrons :)
Incredible flavors and super cute packaging! Their gf/vegan options are mind-blowing as well!! They fly like crazy at our coffee shop and so worth having them on our shelves for both the team and patrons :)
Jun 23, 2026 • Glysed • Seattle, WA, United States
Very high quality waffles. Every flavor is unique and delicious
Very high quality waffles. Every flavor is unique and delicious
Jun 16, 2026 • Gatis • Chicago, IL, United States
Thank you Gatis - we're so happy Stroop Club is featured at Coffee Joint! It's an awesome coffee shop 🥳☕️🧇 —Stroop Club • Jun 16, 2026
Thank you Gatis - we're so happy Stroop Club is featured at Coffee Joint! It's an awesome coffee shop 🥳☕️🧇 —Stroop Club • Jun 16, 2026
I wasn't sure how these would sale, but my customer's love these! I'm so glad I purchased them :)
I wasn't sure how these would sale, but my customer's love these! I'm so glad I purchased them :)
Mar 3, 2026 • Tamara • Pismo Beach, CA, United States
That is awesome to hear! Glad your customers enjoy them! —Stroop Club • Mar 25, 2026
That is awesome to hear! Glad your customers enjoy them! —Stroop Club • Mar 25, 2026
They're a hit at the right price.
They're a hit at the right price.
Feb 19, 2026 • Jeannine • Rochester, NY, United States
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