Why Chico Rice? Here's what we value here at Chico Rice that helps to set us apart from other rice companies. Family: We are a 4th generation farm family, creating not just products, but a legacy that our family can be proud of. Quality: We strive for a quality, fresh product that is consistent amidst the reality of farming, where not everything is under our control. Authenticity: Our products come from our work and sweat. The rice is milled by the farmers who grew it. We care deeply about what we do and believe it makes the difference in the products we provide to our customers. Integrity: We believe our word matters. We don’t make promises we can’t keep, and when we screw up, we own it. Stewardship: We take care of the land and environment for now and for future generations. We want our land and company to be a blessing to our community. Our father and son team is committed to bringing you the finest rice grown in Northern California. We handle every step of the process on our farm – cultivation, husking, and packaging. This means we can promise you that all our rice originates from the same source, and offer full transparency in its growth, responsibility, sustainability, and care. We love what we do and have a deep love for the land. Post-harvest, we don’t burn our fields so we preserve habitats for wildlife by protecting the air, soil, and water purity for generations to come.