About ESW Beauty

At ESW Beauty, we create wellness-inspired skincare with clean, high-performing formulas powered by targeted actives and skin-friendly formulas designed to deliver real results. Our beverage-inspired assortment includes best-selling Raw Juice Sheet Masks, Latte Eye Patches, and Smoothie Lip Treatments—trend-forward categories that resonate with today’s beauty consumer and perform strongly at retail. Founded in 2019 by Elina Sofia Wang, ESW Beauty was inspired by her personal wellness journey and a vision to merge inner wellness with effective skincare. Since launch, we’ve grown rapidly and are now sold in 15,000+ boutiques and retailers nationwide. We’re known for strong sell-through, approachable price points, and packaging designed to educate shoppers and simplify the path to purchase. All ESW Beauty products are: 🌱Clean, vegan, and cruelty-free 🐇 Leaping Bunny Certified 🚫 Free of parabens, phthalates, synthetic fragrances, formaldehyde, and sulfate detergents 🌎 Thoughtfully designed with sustainability in mind 🇰🇷 Made in Korea ✨Rebrand Update✨ We are currently rolling out refreshed branding with bolder visuals, brighter colors, and clearer skin-benefit callouts, while maintaining the same trusted formulas. During this transition, orders may include a mix of original and updated packaging as inventory sells through.Read their story