About Lug

At Lug, we believe that organization should feel joyful, not boring. Founded in 2005 by husband-and-wife duo Ami and Jason Richter, Lug was created to solve a simple problem: finding bags that could keep up with everyday life while still showing off a little personality. What started with a few colorful carry-ons has since grown into a full lifestyle brand with a loyal fanbase across North America. We design with function at the forefront, think patented pocket systems, convertible straps, and clever compartments, but never at the expense of style. Whether it's a crossbody for everyday errands, a travel bag for a weekend getaway, or a just-right accessory to keep things tidy, each Lug piece is made to move with our customers through every part of their day. For the past 20 years, we've built our reputation through trusted platforms like QVC and Amazon, cultivating a passionate community that comes back season after season. Now, we're bringing that same color, comfort, and functionality to retail partners on Faire. With eye-catching prints, thoughtful details, and a proven track record of customer demand, Lug is a brand that belongs on your shelf.Read their story