About Richard Sellmer Verlag KG

The nostalgic cityscapes, cozy Christmas scenes, romantic snowy landscapes with Santa Claus and the religious motifs of the advent calendars, which are particularly popular in England, have one thing in common: They are designed and manufactured with care and attention to detail. The American occupation authorities granted permission to print in 1945. Although much of the Advent season of the first post-war year was already over, Sellmer's calendar was a great success, so he gradually expanded the program in the following years. Richard Sellmer quickly established contacts with American customers through international trade fairs. The advent calendar, which was completely unknown in the USA until then, also found enthusiastic buyers there. American customers were now also able to buy Sellmer's advent calendar. Sellmers Verlag was soon referred to as “The Home of the Advent Calendar.” The opulent photo albums, which document the company's history, contain black and white photos from early production as well as some letters from children from all over the world addressed to the “Secretary General of Santa Claus” or to “Santa Claus.” The Sellmer advent calendars are environmentally friendly: recycled cardboard on the front, biodegradable glitter, wrapped in recyclable film. Read their story