About GUIDE LONDON

Not quite rags to riches, but certainly dressed for success! Our story began by our founder starting out as a market stall trader, who worked his way up from nothing to owning and running this men fashion brand. Now a family run branded business, with a familial feel, the Guide London of today is a succesful mens fashion brand in its home market in the UK with established distribution as far away as New Zealand. To sum it up, Guide London is all about contemporary menswear with a twist. Guide London has been built to work with independent retailers - they are our lifeblood, and our ethos is fully built around working with people, not faceless corporations. Quality is a big part of what we do. We work with high quality production partners mostly in Turkey, with fabrics originating in Turkey, and other European countries from Italy to Spain. Sustainability is also something we take seriously at Guide London. Over the years, we have charnged our production processed to reduce our footprint as much as possible. For example, nearly all of our shirts are digitally printed as opposed to more traditional prnting processed, using only around 87.5% less water in the manufacturing process. Another example is longevity - the longer a garment lasts, the lower its environmental impact during its lifecylce. Today we are a leading independent brand in the UK, working with independent retailers, creating stylish product for those men who want to look their best self.Read their story