About Zetta Florence

Maximalists at heart, we collaborate with artists & archives to bring you a curation of beautiful objects - designed to bring you a more artful life. Zetta Florence was born out of a love for vintage treasures and preserving Australia’s stories. Working directly with museums, galleries and libraries we launched Australia’s first premium archival range of products - which most of Australia’s history is still housed in today. Surrounded by this creative energy and a new found appreciation for the archives, we collaborated with owners to launch a range of paper products with the vision of reigniting the memories. Four decades later, the ever growing team now passionately creates and collaborates with the wider Australian creative community to curate an eclectic collection of objects that span paper, homewares, textiles and storage.Read their story