About Demi Loon

Demi Loon is an alternative fashion brand born in 2012, known for our signature slashed graphic tees and bold festival-inspired styles. Our designs are made to celebrate and empower femininity, with collections that channel biker babe energy, gothic edge, and grungy country charm. Every piece is created with a festive spirit- perfect for concerts, rallies, nights out, or just living loud. Our motto... "Life is a festival. Dress accordingly." We are based in Southern California and manufacture locally in Los Angeles. Our slashing is done by our in-house slashers. Graphics and collections are created and designed by founder Monika Q. Our team has organically expanded to include family and friends and portions of our proceeds go towards animal rescues. A note from me: Hi, I'm Monika founder of Demi Loon. I am inspired by rebel-spirited women who want to feel confident and stand out in a crowd. I aim to spark the same feeling I had during my first spring break as a teen- rocking a vintage band tee I slashed myself and feeling that rush of sexy confidence. There’s always been a pinup girl influence behind my designs: the coquette, slightly naughty girl-next-door with a kittenish dark streak. What started as a temporary project quickly became my passion and life’s work.Read their story