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UMÀ is above all the story of its two founders, Paul and Simon, who set out to reinvent the offer of soft drinks. It's 2014, they're both 26 years old, they've just finished their studies. Full of determination and a bit reckless, they set out to create their own brand. A brand capable of offering craft drinks, that have taste, and that could be a valid alternative to industrial and standardized sodas on the market. Beer and wine have made their revolution with the emergence of bold young brands; why not soft drinks?
UMÀ is above all the story of its two founders, Paul and Simon, who set out to reinvent the offer of soft drinks. It's 2014, they're both 26 years old, they've just finished their studies. Full of determination and a bit reckless, they set out to create their own brand. A brand capable of offering craft drinks, that have taste, and that could be a valid alternative to industrial and standardized sodas on the market. Beer and wine have made their revolution with the emergence of bold young brands; why not soft drinks?