About Paula & Waffle

Paula & Waffle started out as a dream, hatched out of an upper west side apartment in NYC right after I quit my job in the start-up world. I've always loved art and illustration, and I dove right into the stationery world with no hesitation. Waffle is our 7 year old (young!) Havanese pup who keeps me company while I design and is the inspiration behind the joyful spirit of our work. We are now based in the charming town of Maplewood, NJ - we package and ship everything from our studio. All of our products are made in the USA. Our line includes greeting cards, gift wrap, notepads, notebooks, gift tags, and more. We're so excited to share our work with you! Much of our recent work has been inspired by our love for greenery and little animals, as well as my almost 2 year old toddler. Our goal is to create more joy in the everyday and to simply have fun. Our sweet, heartfelt illustrations are sure to brighten up your day and bring a smile to your face! Thank you for taking a peek at our line - we hope you love what you see!Read their story