About P-TAL

P-TAL (Punjab Thathera Art Legacy) is the story of a brand which started as a college project under SRCC, to revive India's only UNESCO listed craftform of Thatheras from Amritsar, Punjab. P-TAL aims to become the No. 1 household brand of everything brass, copper and bronze and we currently deal in kitchenware, cookware and home decor segments. P-TAL runs on three fundamentals – developing an organised market to promote the craft legacy, creating designs for urban consumers and leveraging contemporary marketing to sell traditional art. P-TAL, which started as a college project, now impacts 55 families of artisans, increasing their monthly incomes by over 1200% in the last 3 years. Just like the Thatheras, P-TAL is an epitome of transforming tradition into trend while converting practice into perfection thus moulding the vessels of hope!Read their story