About Just Date

Just Date is reimagining the sugar category by making nutrient-dense sweeteners from whole fruit. Founded by a doctor and a mom, Just Date’s mission is to help customers enjoy real sugar and natural sweetness that nourish their bodies. This women-owned & led company has changed hundreds of thousands of customers' relationships with sugar. Just Date's flagship SKUs include the award-winning Just Date Syrup, made with only one ingredient, organic upcycled dates, Just Pomegranate Syrup, the first organic and refined sugar-free pomegranate syrup, and the recently launched Just Date Sugar, a granulated sugar packed with 48 grams of fiber per cup. Just Date is committed to creating better-for-you products while having as little environmental impact as possible. The brand has a variety of sustainable practices in place including utilizing previously recycled materials in their packaging, using upcycled and organic ingredients in all of their products, working with farmers who share the same values (one of their farms, for example, is based in Tunisia with a team that's 80% women and dries their dates naturally in the sun), and consolidating their production to minimize freight and transportation. Read their story