About Snapper Rock Swimwear UPF50+

Founded in 2003, award-winning Snapper Rock UPF50+ Swimwear is a fashion-forward, quality swim and beachwear brand for children and their parents. Our UPF50+ swimwear blocks 98% of harmful UVA/UVB rays and is chemical free. Snapper Rock is the first fashion forward, age-appropriate swimwear line for children to ensure maximum sun protection. Snapper Rock’s lightweight and breathable fabric technology mixed with our innovative classic and cutting edge styles brings a splash of high fashion to kid’s swimwear. Available year round, our collection can be found in major department stores, boutiques, surf shops and luxury international resorts in 54 countries. The name ‘Snapper Rock’ comes from a legendary swimming, surfing and fishing spot in the Bay of Islands, in New Zealand. Designed ‘down-under’ in New Zealand all our swimwear has UPF50+ technology to protect skin from damaging UVA and UVB rays. Our founder and CEO, Liz Eglinton, lives in Auckland, New Zealand and grew up looking out onto the island of Snapper Rock. We at Snapper Rock believe everyone has their very own ‘Snapper Rock’ somewhere in the world!Read their story