Traverse Bay Farms / Fruit Advantage wholesale

About Traverse Bay Farms / Fruit Advantage

Since 2001, Traverse Bay Farms has proudly shared the flavors of Northern Michigan with stores across America. Since 2009, our family-owned company has earned 38+ national food awards across salsas, jams, dressings, barbecue sauces, mustards, and more. Simply put, if it’s won a national food award, you know it has to be good. Trusted by boutiques nationwide — our Faire storefront converts at over 2× the Food & Drink category average. Retailers who visit us don’t just browse, they order with confidence, knowing their customers will love our products and come back for more. That’s the kind of sales momentum every store wants. We proudly use as much locally grown produce as possible and craft in small batches to guarantee fresh flavor and consistent quality. Each order is carefully hand-packed in our own shipping center so it arrives shelf-ready and retail-friendly. We package in glass, setting our brand apart on shelves and signaling premium quality to shoppers. Beyond award-winning taste, we support our partners with free shelf talkers, salsa recipe cards, pairing cookbooks, and an entire library of product usage and testimonial videos — even Hollywood celebrities have enjoyed our products. With Traverse Bay Farms, you’re not just stocking great food, you’re partnering with a proven brand that drives repeat sales and helps your store thrive. Read their story