About Sunshine State Goods

Sunshine State® isn’t just an apparel brand — it’s a state of mind. Rooted in a love for our beaches, surf, coastal waters, and wild Florida beauty, we create everyday goods designed to reflect the spirit of the Sunshine State without the clichés, our brand blends elevated coastal wear with authentic local soul. Founded by Florida native and former Oprah Show producer Chelsea McMillan, the brand was born from a desire to express what it feels like to live in the Sunshine State. In July 2025, founder Chelsea McMillan passed the torch to Allison & Dave Gesacion — proud Florida locals and owners of For the Bay Clothing Co. With deep roots in Florida lifestyle brands, they bring fresh energy and a shared passion to carry Sunshine State Goods into its next chapter. More than apparel — it’s a way of life. Sunshine State Goods is your call to Live the Sunshine Life with ease, purpose, and that unmistakable coastal calm. Share the sun — follow @SunshineStateGoods and tag #SunshineStateGoods to join the movement.Read their story