About The RGU Group

Your Brand. Our Plush. That's what we call Souvenir Reimagined. At RGU, we turn your brand into something squeezable, lovable, and unforgettable. Since 1992, we’ve been crafting custom plush that capture the magic of places, the joy of memories, and the spirit of your story—all with a big dose of fluff and fun. Think of us as your plush partner-in-crime. You bring the brand—we bring the plush (and now, hangtags too!). Together, we create cuddly keepsakes that fly off shelves and into hearts. From coast to coast (and beyond), our plush have made millions smile. With our in-house retail brand Plushology®, we stay on the cutting edge of materials, trends, and techniques—so your plush always feel fresh, fabulous, and totally on-brand. 33 years in, we’re just getting started. So if you're ready to turn your brand into a huggable hit, we’re ready to roll. Welcome to the cuddle crew—let’s make plush magic!Read their story