About Better Houseware Corp.

Better Houseware Corp. is a fourth‑generation, women‑owned and operated company based in Long Island City, New York. Since its founding in 1939, the business has built a strong legacy by designing, sourcing, and distributing space-saving, well-made kitchen and home products—like organizers, sinkware, drying racks, and prep tools. Our mission is to deliver affordable, innovative essentials that elevate everyday home living—with a clear focus on BETTER value, BETTER design, and BETTER quality. Our purpose is to empower your success through smart, thoughtful products that delight your customers—and stand the test of time.Read their story